search engine marketing

Our Search Engine Optimisation & Marketing Service includes organic and highly tested content optimisation techniques, the development of new keyword-based content, the editing of existing site content, and customised link building. We also provide CPC campaign development and maintenance and/or enhanced link development through our many years of industry experience.

Unlike other design companies, we provide our services based on a fixed monthly rate and provide a fixed number of deliverable hours per project on a monthly basis. You have complete control over your spend each month, and can choose to increase or decrease the budget.

Our organic Search Engine Optimisation & Marketing Service includes each of the following components:

Keyword Research:

We work with you to develop an initial list of keywords which will help lay the foundations of your site’s initial and future success. Further keyword research and development is conducted to help build on the strengths of your site and find new possibilities that mirror changing search trends.

Website Content Writing:

Our professional copywriters will rewrite your website content based on your keywords and consult with you to create the best and most attractive copy. Nothing goes live, without your permission.

Website Content Optimisation:

Supplementing the Content Writing Service, the content optimisation component is designed to help take full advantage of keyword-rich text. The text is used to develop an internal link structure that maximizes the benefits of the keyword-rich text.

Dynamic Site Optimisation:

This portion of the overall process becomes necessary for dynamic websites that employ variable-based URL structures to retrieve information from the database. By providing an overall formatting scheme, we will help make the most of each and every dynamically generated page on the client’s site.

Site Maps Creation and Submission:

We will create a customised sitemap that will improve the overall crawlability of your site. Along with the on-site sitemap, we will create XML-based sitemaps for direct submission to Google and Yahoo! to allow for faster indexing.

Free Directory Submissions:

As part of the Link Building Service, our free directory submissions will be used to target highly competitive keywords. All of the free directories have been researched and picked for their search-engine-friendly features and the current and future benefits that they can provide.

Premium Directory Submissions:

As with directory submissions, the premium directories are picked from among the best and most highly regarded directories that can provide strong links as well as positive exposure for your business or organisation.

Link Building Services:

Link building will consist of one-way links, directory links, and reciprocal links from related websites. We also offer sponsorship text link advertising opportunities that will help provide more comprehensive link building.

Reporting & Performance Tracking:

Measurable, long-term results will be achieved when you entrust your site to Conical Designs. Before we begin the optimisation process, we run a ranking report to determine where the client website initially ranks with the various search engines. Analysis of the client’s leading competitors is also provided, which includes their keyword rankings, site structure and link network strength. We will then send a monthly report detailing the progress of your website position and keyword rank, as well as ongoing competitor analysis. We also offer various tools that can monitor traffic results and provide trend analysis for judging the overall performance of an SEO campaign. These measuring techniques ensure that our ultimate focus is on maximising your return on investment.